SEO Glossary Leadsleader

What is Hreflang?

Hreflang is an HTML meta tag used to mark multilingual and multi-regional content on websites. The term "Hreflang" is derived from the attributes "href" (Hypertext Reference) and "lang" (Language). This tag allows search engines like Google to understand in which language or region the content of a page is available.

Why do I need Hreflang?

Hreflang is crucial to ensure that users are served relevant content in their preferred language or region. If a website has multiple language versions or regional variants of the same page, Hreflang can help search engines select the correct version for the user query. This not only improves user experience but can also enhance the website's SEO performance.

Where is Hreflang used?

Hreflang is primarily used on websites that provide content in different languages or for different geographic locations. International companies with a global presence, multilingual blogs, and e-commerce platforms are typical use cases. Implementation of Hreflang tags typically occurs in the head section of an HTML page, signaling to search engines the alternative language or regional options.


Overall, Hreflang is an indispensable tool for websites with multilingual content. Proper application of this markup can prevent issues that may arise from incorrect content display in search results. Effective use of Hreflang can improve the discoverability of the website in different languages and regions, leading to better global reach and user satisfaction. However, it's important to ensure correct implementation to avoid potential issues and achieve the best possible results.

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