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Since the introduction of the first-generation iPhone on January 9, 2007, the way we use the internet has changed drastically. In that time, search engine optimization (SEO) has become increasingly important for the online visibility of websites.

As the Founder and SEO Expert of Leadsleader, I am passionate about helping businesses increase their online visibility. By leveraging the power of SEO, we can help businesses reach their target audiences and achieve their online goals.

Christian Hollmann via

Christian Hollmann - SEO Consulting & Digital Marketing Specialist

Up to 500% More Growth in Organic Search

Christian Hollmann SEO Suchmaschinenexperte

The Evolution of SEO: From the Era of the First iPhone to the Indispensable Online Presence

The Internet has changed dramatically for many people since the introduction of the smartphone in 2007. Today, the internet is a ubiquitous companion that provides us with access to all kinds of information within seconds. We can read the latest news, book travel online, or order almost any product online.

The top spots on Google not only generate website traffic, but also contribute significantly to qualified leads and sales. Ironically, however, many companies in Germany are still lagging behind in this regard, with their online presence exuding the charm of the Boris Becker era in a 1999 AOL commercial. Search engine optimized pages are still a rare exception in the German corporate landscape.

Since the breakthrough of the first iPhone, I have been passionately immersed in the field of Search Engine Optimization (SEO). Before this technological milestone, the relevance of SEO seemed almost obsolete, as the gates of the internet were only fully "awakened" by the introduction of this groundbreaking technology.

Today, a powerful online presence and visibility is essential for businesses. In a time when the internet serves not only as a source of information but also as a gateway to potential customers and global markets, inadequate online visibility can mean the difference between success and insignificance for businesses.

The digital age has changed the rules of the game, and an effective online presence has become a survival issue for businesses. A well-thought-out SEO strategy is no longer just desirable, but necessary, in order to succeed in the ever-evolving landscape of digital marketing.

Do you need urgent help with search engine optimization now? Feel free to contact me via my LinkedIn.

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Leadsleader, the online marketing agency specializing in SEO, SEO consulting, and digital marketing. We significantly enhance the visibility of your website in search engines and employ strategic digital marketing tactics to generate qualified leads.