Paid campaigns that pay for themselves - measured in conversions, not clicks
We plan, build, and continuously optimize Google Ads campaigns across Search, Shopping, and Performance Max - with the same discipline we apply to our own projects: clear tracking first, honest reporting always.
Get a Free Campaign AssessmentFour campaign types, one goal: profitable growth
Every business is different, so we match the campaign mix to your goals instead of applying a fixed package.
Google Search Ads
Your business in front of people actively searching for what you offer - the highest-intent traffic Google has. We manage keywords, bids, and ad copy for maximum relevance at minimum cost-per-click.
Performance Max
AI-driven campaigns across Google's entire inventory - Search, YouTube, Display, Gmail, and Maps. Powerful, but only with clean conversion data feeding the algorithm. That's where we start.
Google Shopping Ads
For e-commerce: product listings directly in search results, with feed optimization and bidding strategies built around margin, not just revenue.
Retargeting & Display
Re-engage visitors who didn't convert the first time, using behavioral targeting and frequency controls that build your brand without annoying your audience.
What Google Ads actually costs
Costs vary widely by campaign type, industry, and competition. These are realistic ranges - so you can plan with real numbers instead of promises.
| Campaign Type | Average CPC (€) | Average Conversion Rate |
|---|---|---|
| Google Search Ads | 0.75 – 1.50 | 3.1 – 6% |
| Google Shopping Ads | 0.50 – 3.00 | 2 – 8% |
| Display Ads | 0.20 – 1.00 | 0.55 – 2% |
| Performance Max | 0.80 – 4.00 | 3 – 12% |
Source: Social Shepherd, Google Ads & PPC statistics. Highly competitive industries (finance, insurance, legal) can exceed €50 per click.
Industry & Competition
The more advertisers bidding on your keywords, the higher the price. Niche B2B terms are often cheaper than consumer finance or legal.
Keyword Intent
Commercial keywords cost more because they attract buyers, not browsers - which is exactly why they're worth it when managed well.
Quality Score
Relevant ads with strong click-through rates and good landing pages pay less per click. Google rewards relevance - we engineer for it.
Ad Auction Mechanics
Your position depends on bid × quality, not bid alone. Understanding how ad auctions work is how smaller budgets beat bigger ones.
From audit to scale, without the black box
You see what we do, why we do it, and what it returns - every month.
Audit & Tracking
We assess your current setup and fix conversion tracking first - optimization without reliable data is guesswork.
Strategy & Structure
Campaign architecture, keyword strategy, and budget allocation matched to your margins and goals.
Launch & Optimize
Continuous bid management, A/B testing of ad copy, and search term pruning to cut wasted spend.
Report & Scale
Transparent monthly reporting on CPC, conversion rate, and ROAS - then we scale what demonstrably works.
Let's look at your campaigns together
A free assessment shows you where budget is being wasted and what a realistic growth path looks like.
Request Your Free AssessmentFrequently Asked Questions
How much does a Google Ads campaign cost?
Costs vary by industry, competition, and strategy. Average cost-per-click ranges from about €0.50 to €5.00, while high-competition industries such as finance or law can exceed €50 per click. Small businesses typically invest between €500 and €5,000 per month in ad spend.
What is included in your Google Ads management services?
Full-service management: ad strategy, campaign setup, keyword research, ad copywriting, A/B testing, bid management, conversion tracking, and transparent performance reporting.
How long does it take to see results from Google Ads?
Google Ads can deliver traffic within hours of launching, but conversion performance improves through ongoing optimization. Most businesses see measurable results within 2 to 4 weeks.
What is the difference between Google Search Ads and Display Ads?
Search Ads appear in search results when users actively look for specific keywords, delivering high-intent traffic. Display Ads show visual ads across websites and YouTube and are better suited for brand awareness.
How do I measure the success of my Google Ads campaign?
Success is measured through KPIs like click-through rate (CTR), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS). We provide detailed reports so you can track exactly what your budget delivers.
Can Google Ads work for my small business?
Yes. Google Ads lets you control your budget precisely while targeting your ideal audience. With the right strategy, even a modest ad spend can generate high-quality leads and conversions.