I help companies digitize their business models – from optimized user journeys to highly efficient Google Ads campaigns and sustainable SEO strategies. As the co-founder of Leadsleader and initiator of projects such as Jusora.de and blitzerkatalog.org, I understand the unique market challenges within the Your Money Your Life (YMYL) sector.
From Digital Ventures to Legal Tech
My career began with a strong academic foundation in Nuremberg and Hull (UK). For over 15 years, I have been active in the highly competitive performance marketing landscape, with my current focus lying at the intersection of advertising psychology and AI automation.
Development of the traffic law portal Blitzerkatalog.org - focusing on UX design and conversion rate optimization (CRO) in a highly competitive niche.
Strategic focus on Google Ads optimization, high-level consulting, and specialized lead generation.
Development of several high-traffic legal platforms (including bussgeldeinspruch.org) and scaling multi-channel advertising campaigns.
Senior Performance Management for multi-million euro budgets in areas such as "Dieselgate," traffic law, divorce law, and labor law.
Building digital business models, including serving as co-founder of fitnessmarkt.de.
Core Expertise
- MBA / Diplom-Kaufmann (Univ.)
- Strategic Legal Tech SEO
- AI-driven Ads Optimization
- International Market Experience
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