What it costs. Before we start.

Search, ads and operations in three packages at fixed prices. With what many agencies leave out: we don’t just grow reach and clicks – we raise your conversion rate.

5.08 Google reviews
See packages Talk to us
leadsleader://pricinglive
  1. 01
    Win search in Germany
    from €1,900 per month
    Monthly
  2. 02
    Google Ads in Germany
    from €999 per month
    Monthly
  3. 03
    ChatGPT Ads
    Pilot €2,900
    Pilot
  4. 04
    Operations and security
    from €149 per month
    Monthly
  5. 05One-off
ChatGPT AdsPilot, then monthly

Test first, then scale.

Ads in ChatGPT are a new channel with little competition. We start with a fixed-price pilot, measure CTR, CPC and cost per lead – and you decide based on real numbers.

  • Early in a new channelIn while there are few advertisers.
  • Landing page matched to the questionLanding page aligned with the question from the chat.
  • Guided flow instead of a formInterest turns into an enquiry.
  • Decisions based on numbersCTR, CPC and cost per lead after the pilot.

Basic

Pilot

To test the new channel

€2,900one-off

3 months, ad budget from €1,000 per month Enquire

Campaign

  • Setup in Ads Manager
  • Topics and ads for your audience
  • Check of the advertising policies for your topic

Landing page

  • Landing page matched to the questions in the chat
  • Copy and call to action optimised for conversion rate

Tracking

  • Conversion tracking of enquiries
  • Evaluation with CTR, CPC and cost per lead
Recommended

Ongoing

When the pilot has proven itself

15 %of ad budget

after a successful pilot · at least €1,000 per month Request package
Everything in Pilot

Campaign

  • Ongoing optimisation of bids and topics
  • A/B tests of ads

Landing page

  • Copy and images adjusted continuously
  • Guided enquiry instead of a plain contact form

Tracking

  • Monthly report with all key figures

Pro

Google and ChatGPT

Both channels from one team

from€3,900/ month

both channels from one team Enquire
  • Google Ads Growth and ChatGPT Ads Ongoing

Campaign

  • Budget steered between channels by cost per lead

Landing page

  • One landing page strategy for both channels

Tracking

  • One joint report
  • Call every two weeks

You pay the ad budget directly to OpenAI. All prices are net, plus VAT where applicable.

Operations and securityMonthly

Running, protected, monitored.

For every website and portal we build. Hosting in Germany, protection against attacks and an eye on errors and indexing before anyone notices.

  • Hosting in GermanyYour data stays on servers in Germany.
  • Protection against attacksLogins, forms and uploads secured – via .htaccess and server rules.
  • Errors caught earlyUptime monitoring, before anyone notices.
  • Indexing monitoredSearch Console, crawl errors and sitemaps.

Basic

Operations

For websites that should simply run

€149/ month

Enquire

Operations

  • Hosting in Germany, SSL certificate
  • Updates and uptime monitoring
  • HTTPS redirect and security headers via .htaccess

Support

  • Small changes up to 1 hour
Recommended

Operations and protection

For websites with logins and enquiries

€290/ month

Request package
Everything in Operations

Security

  • Logins and forms protected against attacks and spam
  • Locked upload folders, files only after login

Overview

  • Monthly report on security, errors and indexing

Support

  • Changes up to 3 hours

Pro

Full care

For portals and business-critical sites

€490/ month

Enquire
Everything in Operations and protection

Visibility

  • Search Console, crawl errors and sitemaps monitored continuously
  • New pages submitted automatically via IndexNow
  • Core Web Vitals monitored

Support

  • Same-working-day response to incidents
  • Changes up to 6 hours

Further changes billed by effort. All prices are net, plus VAT where applicable.

Portals and building blocks

Booked individually.

Portals and job boards are built to fit your market, so they start with a fixed starting price. Everything else here can be added to any package.

Ads and enquiries

  • Google Ads account check structure, keywords, Quality Score, CTR, CPC and tracking – with action list €490
  • Conversion check of your website why visitors don’t enquire – conversion rate analysis with copy and image suggestions €690
  • Landing page optimisation copy, images and calls to action of an existing page aligned to conversion rate from €1,490
  • New landing page own page for a campaign, with copy and images from €2,400
  • Guided enquiry flow for an existing website guided questions instead of a contact form, with enquiry inbox from €1,900
  • Microsoft Ads on top added to a Google Ads package €390 / month

Technology

  • Calculator or check tool e.g. salary, price or eligibility from €1,490
  • Dynamic page type e.g. per city, amount or topic from €2,900
  • Additional language per language, including structure from €1,490
  • Load time optimisation Core Web Vitals: images, code and caching via .htaccess from €690

Portals

  • Directory or membership portal profiles, verification, own dashboard from €12,900
  • Job board for your industry built on the Cityjobs.info technology from €9,900
  • Portal potential analysis credited when you go ahead €490

Integrations and AI

  • API integration with third-party software CRM, calendar, accounting or your own systems from €1,490
  • AI integration e.g. pre-qualifying enquiries, summaries, reply drafts from €2,900
  • AI agent for your content monitors competitors, drafts for approval from €4,900

Visibility

  • Search experience and GEO audit crawling, indexing, robots.txt and AI visibility – with action plan €1,490
  • Schema and author package Schema.org for people, organisation and offers – linked for Google and AI from €1,900
  • Enquiry tracking across all channels Google Tag Manager, GA4 and Consent Mode v2 – for Google, Microsoft, ChatGPT and organic from €990
  • Google Business Profile categories, services, copy and images maintained €390

Content

  • Expert article in German with short answer, FAQ and sources from €390
  • Image package for your site image concept, selection and placement from €490
  • Data study for press and links from your data or public data from €2,900

Know-how

  • In-house training with Christian Hollmann and Oliver Godolt €1,790 / day

Looking for services for German law firms, such as a law firm website or our lead dashboard? See the German pricing page. All prices are net, plus VAT where applicable.

Questions about pricing

Are the prices net?

Yes. All prices are net. VAT is added where applicable – for example 19 % for clients in Germany. For business clients in other EU countries, the reverse charge procedure usually applies.

What does “from” mean?

The price depends on the scope, for example the number of pages, markets or tools. After a call, you receive a fixed-price quote.

Is the ad budget included?

No. You pay the ad budget directly to Google or OpenAI. Our prices cover setup, management and reporting.

Can we start with a smaller package?

Yes. You can start with Basic and move to a larger package later, or add individual building blocks.

Do you invoice in euros?

Yes. We are based in Düsseldorf, Germany, and invoice in euros.

Which package fits you?

A call with the founders. We tell you honestly what you need – and what you don’t.

Talk to us info@leadsleader.de